Astaxanthin is a deep-red carotenoid and one of the most powerful antioxidants found in nature. What makes it different is reach: its molecule is long enough to span the entire cell membrane, protecting both the water-based and fat-based side of every cell, and it crosses the blood-brain and blood-retina barriers that most antioxidants cannot. It also never flips into a pro-oxidant. In laboratory tests measuring singlet-oxygen quenching it registered roughly 6,000x vitamin C, 800x CoQ10 and 550x vitamin E. Each serving delivers 12 mg — three times the 4 mg most brands use.

Haematococcus pluvialis is a freshwater microalga and the richest natural source of astaxanthin on earth. When the algae are stressed by bright light and scarce nutrients, they turn deep red and flood their cells with astaxanthin to protect themselves — the same pigment that gives wild salmon and shrimp their pink colour.

Our astaxanthin is premium Hawaiian-grown Haematococcus pluvialis — cultivated in open-air ponds on the coast of Hawaii, fed by tropical sunlight and deep ocean water. Harvested and extracted straight from the algae, never synthesised in a lab from petrochemicals the way most cheaper astaxanthin is. This is natural astaxanthin from the purest source on earth.

Astaxanthin is fat-soluble, so it is absorbed best alongside fat. Suspending each 12 mg dose in sunflower seed oil helps your body take up more of it than a dry powder would.

A softgel shell made from gelatin and purified water, which keeps the oil stable and easy to swallow.